I think it makes all the sense in the world for P.R. I use it to follow MarketingCharts, MarketingVox, MediaPost, eMarketer, JupiterResearch, because I am looking for more than what someone is eating for lunch. It its funny thought that if you type an article into Twitter search, there a dozen or so people posting the same article! I guess Twitter is broken down into subgroups where authorities post and followers follow.
The beauty of Twitter is that is user-defined. It can be whatever you allow it to be (whomever you choose to follow). I went through my account 2 months ago and de-clogged my account of who I deemed to be useless follows, providing nothing to me but irrelvant words on page.
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