Spend a bulk of today learning more about top SEO Tactics. Our agency has spend countless hours optimizing paid search for clients, but not nearly as long with SEO. Client and prospects have told us that some of them have taken money out of paid search to improve their seo, and their traffic numbers went down substancially. The way I see it clients are spending money one way or another: either paying an SEO firm to move up in the organic ranks, or paying Google (or Yahoo! to be fair) for sponsored search. The difference is that people that choose to pay SEO firms, have to realize that SEO is an ongoing process, and that it's not good enough to just pay a firm for a few months on and a few months off. SEO firms need to be continusually used to improve organic search results.
In my search for finding the best tactics for improving SEO I have found a few main common themes:
1). Linking - from what I have read Google's page rank is done via inbound links (i.e. how many sites link to yours) Outbound links (links to other sites) is also important, because it allows uses to continue, and not dead end on your site
2). Content - having what people are searching for ranks high
3). Social environment - Ties in with linking. having links to your site via social media (i.e. Twitter, blogs, message boards, etc) will increase the number of places linking to your site.
I have found some great SEO tactics and saved them to my delicious account, check it out.
If you have any "no brainers" for improving SEO I am all ears. Please comment
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