Yet another service is entering the Twitter monitoring space. Omniture is now launching a tool (SiteCatalyst) that enables marketers to measure brand activity on Twitter. Marketing people all over are looking for ways to monetize Twitter, the 140 short message/microblog posting site that is generating buzz all across the net.
Monitoring services are allowing companies to see what people are saying about their companies, brands, promotions. Smart, forward thinking companies are designating "community managers" whose jobs require them to monitor what is being said about their company in the space, and either comment back or inform the proper company executives about what is being said. This allows companies to spend less time reacting to potential bad PR, and getting the right message out to web users all around. Wouldn't it be good to know that the your #2 customer of your product is actually using it for something you didn't even think about or didn't think was as as important as it apparently is to web users.
Existing Twitter metrics sources include Twitstat, TweetVolume, TweetScan, and Twitter's own analytics offering, ClickZ writes, although Omniture believes its advantage lies in SiteCatalyst's ability to tie Twitter reporting to other offerings.
Existing social media monitoring companies include Techrigy (SM2), Radian6, with new companies spurring up every day. These monitoring companies take the results beyond just Twitter, and look into blogs, message boards, facebook, myspace, and all other places where people can write and comment about products, services, companies, people, etc. There are also a growing number of free social media monitoring tools such as Serph which allow you to search the webosphere for free.
Here is the article from MarketingVox about Omniture
http://www.marketingvox.com/omniture-brings-twitter-tracking-to-sitecatalyst-043417/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink
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1 comment:
Hey there,
Thanks for covering both monitoring as a whole, and mentioning Radian6. And as you pointed out, the social web is broad and vast! Twitter is a fast moving and important part of that universe and while we monitor and provide Twitter metrics among our analytics, we're also focused on giving companies a broad picture of what's being said about their brand across the whole social web.
There are so many conversations taking place at any given time, today's brands need to be listening carefully to ensure that they're relevant to the people that matter most - their customers.
Thanks again for the mention.
Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra
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